Fine Art Marketing
There is a difference between creating and implementing a sustainable business model designed to with stand economic/market fluctuations, fine art supply and demand variants – and merely running a gig – getting swept away in ridiculous online antics, culminating in managing according to technological algorithms, applying inaccurate and out of sequence ‘branding only’ methods…while relying solely on social media in the hope of receiving financial rewards.
Fine artists no longer require onsite galleries as online presence allows successful entrepreneurial ventures. Armed with digital capabilities along with comprehensive global networking systems – vast opportunities have risen for all creative genre’s and artists.
Technologies and branding are fabulous but are not enough for business longevity! Where would your fine art position be without Facebook or Instagram?? Would your work remain seen and sold??
Don’t be mistaken social media plays a part in fine art exposure and are sales points. However, I guarantee you affluent art collectors are not sitting on their devices trolling waiting to pounce and make your dreams come true! These platforms need be used complimentary with several other processes for larger doors to open.
Branding commonly is portrayed as the Holy Grail of marketing. However, it is only one component of overarching business hallmarks. Other constituents are necessary to be in place first for branding efficacy. This is where many fine artists and business leaders fall down.
Business branding methodologies resulting in thousands of Followers, giving the ‘WOW’ effect is counter intuitive and for several unfortunately is merely an ego driven desire. It is not often inclusive with selling original art masterpieces as many Followers actually follow platforms to improve skills – not to purchase expensive fine art. Platforms can be great sales points for educative and content based programs but not necessarily original fine art valued at its correct worth.
Business management revolving around algorithms is not practical nor needed for selling original masterpieces. Again – technologies are tremendous applications in Fine Art trading but need to be implemented appropriately with essential marketing tactics for results.
As professional fine artists we are here to answer all of your fine art business enquiries and concerns. Don’t hesitate to contact us.